
i would never have thought of owning my own music label until now.
it is never easy building up a music label. most music lovers recognize a label first before the artistes - a label is always bigger than the artistes it houses.
a good label must have great artistes under its wings, and more often than not, these artistes share many common attributes.
i could name a dozen of famous labels over the past 2 decades but unfortunately many have since become defunct. surviving major labels are emi, sony bmg, warner, universal and even they are struggling to keep afloat in the age of rampant illegal download and piracy.
the advent of internet and home recording lends to the robust birth of indie labels. in fact, indie labels are way cooler than major labels nowadays because they are less commercial, make distinctive music, have more creative freedom and generally can survive longer due to their small setup.
pop pop music is created with the vision to become the most prominent audiophile/pop crossover music label in this region.
why must the word "audiophile" be necessary? because if it is just pop music alone, it won't sell. unless you are the next american idol or british has got talent winner. let's face it, pop music is not dead but the sales of pop music (especially on physical format like CD) is on a downward spiral. today, artistes don't release album in expectation of great sales. they merely want to create a portfolio to solicit gigs, concerts, sponsorships and other commercial opportunities.
why must the word "crossover" be necessary? because it is never enough just to just target either audiophiles or pop fans. you have to have both. the incredible success of emi fujita is a testament of the size of the crossover market in this region. emi's albums' sales average 15,000 copies in malaysia alone and 20,000 copies in singapore. just think about it.
everything starts from small. i don't mind to admit that at the moment, pop pop music is only me. and i selfishly take up the title of "A&R director" (artiste and repertoire) in the company, which is essentially the most glamorous, the most authoritative position in a music label. the A&R director is always the guy who cuts deals and smokes big expensive cigars and have plenty of chicks surrounding him. the last part is wishful thinking la. but i am also the poor chap who buys birthday cakes for my artistes, coax them to sing well, drive them around to studio, maintaining this blog, write press kit and most importantly come out with the money!
so, pop pop music's first foray into the music industry is roger wang and gina panizales "love's tapestry" and the incredible jz8's debut album (jointly produced with musictoxin, my partner's label).
make sure you buy both copies when they are out. because i need you to make this vision of "the most outstanding audiophile/pop crossover music label in this region" a reality :-)